Rabbit Hole Media Lab
Identity, web design, and physical collateral for an Austin video and podcast production studio.
- Role
- Creative Director / Lead Designer
- The brief
- Move beyond commercial-production tropes and give the studio the energy of an independent record label.
- What changed
- A raw, screenprinted graphic language that made the studio feel as specific online as it did in person.
- Platform
- Web, signage, merchandise & print
Always in Motion
The identity was designed to have some freedom. A palette of nine color combinations could shift from one application to the next, while the logo and typography gave everything enough consistency to still feel like Rabbit Hole.
That flexibility became especially useful in motion, where the identity could continuously change color without changing character.
Bringing Rabbit Hole Online
The website needed to do more than show off the studio. It gave potential clients a way to explore the space, understand its production capabilities and equipment, see the work being made there and, ultimately, book a session. The identity gave all of that information a visual language that still felt distinctly Rabbit Hole.
Beyond the Screen
Rabbit Hole quickly became more than a logo and a website. The identity spread across the studio and everything around it—posters, signage, records, apparel, notebooks and whatever else gave it another place to show up.
Rabbit Hole started as an opportunity to do something interesting with a great space and kept finding new places to go. A website became posters, posters became objects and the identity eventually filled the studio itself. There was always another thing to make.
There were, appropriately, a few rabbit holes along the way.
